SAJMS - South Asian Journal of Management Sciences

Interpersonal Relationship Marketing: Reciprocity in Buyer-Seller Dyad with Customer Gratitude as Mediator

Research Article

This research examines relationships among customer focal antecedents, seller focal antecedents, customers feeling of gratitude, and norms of reciprocity. The two-fold objectives of this research are; 1. To investigate the role of customer focal and seller focal antecedents in the development of reciprocity; 2.To analyze the mediating role of customers feelings of gratitude in the development of norms of [...]

Career Counselling: Medical And Healthcare Students Perspective in Deciding their Career Preferences

Research Article

Counseling of medical and healthcare students on career development is quite a new niche and it is an extensive approach for the preparation of healthcare students for personal, professional, and social accomplishment. The paradigmatic shift in counseling research has occurred globally. Most career development researchers across the world have distinguished decisive transformations in their approaches. In the current study, investigators' [...]

Role of Affinity Seeking Behavior Strategies in predicting Organizational Dissent mediated by Empowerment Justice among Teaching Assistants/Research Associates of various Public Sector Universities of Sindh

Research Article

This study has explored the association between affinity seeking behavior strategies and organizational dissent in the presence of a mediating variable empowerment justice. The data has been gathered using the survey method and hypotheses were tested by mediation analysis procedures described by (Baron & Kenny, 1986). Findings suggested that the relationship between the affinity seeking behavior strategies and organizational dissent [...]

Impact of Brand Community Participation on Brand Equity Dimension in Luxury Apparel Industry - A Structural Equation Modeling Approach

Research Article

The role of consumers in brand management is increasing day by day due to rapid advancements in technology. Communication-related to the brand has been shifted from one-way (unidirectional) communication (mass marketing) to two-way (bidirectional) communication through social media. Hence, researchers and marketers are putting their utmost efforts to explore and understand the phenomenon. The present study is aimed to measure [...]

Export Diversification and Competitiveness level of Pakistan in South Asian Region.

Research Article

This paper analyses Pakistan's competitiveness in the light of the World Economic Forum's Global Competitiveness Index, which measures the level of competitiveness of the country. There are 12 pillars and 5 stages of development level on the basis of which every country is ranked for competitiveness level and placed within different five stages of development. This study restricts its analyses [...]

The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator

Research Article

The purpose of this paper is to examine the impact of personality traits of consumers regarding their green buying intention by measuring the mediation effects of eco-labels and environmental attitude along with the moderation of gender. To the researchers' best knowledge, there is a lack of research in developing countries in explaining the influence of rarely researched factors such as [...]

Trade Liberalization Effects on Import Demand: The Pakistan Experience Using Bilateral Trade Data

Research Article

The fundamental objective of this study is to estimate for basic trade elasticity and assess the impact of trade liberalization on Pakistan's import demand in the bilateral cases for a sample of selected countries. In the sample, countries are selected from both the developed and developing world on account of their greater share in Pakistan's total imports. The method of [...]

The Moderating effect of Business Network on the Relationship Between Export Market Orientation, Total Quality Management and Company Export Performance: Evidence from Furniture Industry of Pakistan

Research Article

The contribution of the Pakistan furniture industry in exports has declined in the last few years. This situation is alarming for industry and country economic growth and overall performance of the industry. The main objective of study is to investigate the moderating role of the business network (BN) on the relationship among total quality management (TQM), export market orientation (EMO) [...]

Ownership Structure and Business Firm Value: A Study of Non-financial Sector of Pakistan

Research Article

The basic purpose of this study is to examine the association of ownership structure (OS) with the value of business firms (VBF). By using panel data techniques, the relationship between OS and VBF has been statistically tested. OS is used as an explanatory variable, whereas, for measuring VBF, accounting base performance measures (short term performance) include return on assets (ROA) [...]

Consumer Buying Attitudes towards Counterfeit and Green Products: Application of Social Comparison Theory and Materialism

Research Article

Counterfeiting and the purchase of counterfeits have been a global issue for years and it seems to be growing, it gives rise to criminality and many other economic problems. It does not only affect the economic environment but the ecological environment as well. Hence, this research aims to find out the factors that make people purchase counterfeits and factors that [...]

An Empirical Analysis of Behavioral Flexibility, Relationship Integration and Strategic Flexibility in Supply Chain Agility: Insights from SMEs Sector of Pakistan

Research Article

Supply chain agility (SCA) has become an important concept these days and gained a great deal of attention from the research fraternity. Researchers and scholars have mainly examined the dimensions of integration and flexibility as the antecedents of SCA from conceptual lenses in the past and suggested further explanations from empirical testing. Thus, this research aimed to investigate three key [...]

Effect of Teamwork on Employee Performance in High-Tech Engineering SMEs of Pakistan: A Moderating Role of Supervisor Support

Research Article

Measuring employee performance of high-tech engineering small and medium-sized enterprises (SMEs) of a developing country is meager in the literature of organizational studies. Therefore, this paper analyzes a) the effect of teamwork on employee performance; and b) how supervisor support moderates the relationship between teamwork and employee performance. Using a cross-sectional survey in a non-contrived field-study setting, a useable sample [...]

Online Education & MOOCs: Teacher Self-Disclosure in Online Education and a Mediating Role of Social Presence

Research Article

In online education, students have been observed to face a few barriers in the overall learning and experience such as the absence of physical presence of the instructor, lack of instructor-student relationship, lack of student satisfaction and perceived learning. This research was conducted to study a few key variables in online education that may or may not have their effect [...]