SAJMS - South Asian Journal of Management Sciences

Relationship between Store Characteristics and Store Choice

In the intense competitive Grocery Store’s industry, increasing and retaining customers is not an easy job. There are studies in relevance to the characteristics of stores. This study determines the relationship between the store characteristics and the store choice. Multinomial Logistic Regression tool was used to analyze the gathered data to recognize the relationship between the store characteristics and store choice. The results show that price, service speed and the atmosphere play an important role in selecting a certain grocery store. The findings of this paper made obvious that the consumers with growth of inflation and economic recession are more price conscious and want to purchase their home and food items promptly with hygiene, security and with good surrounding of people.

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