This study aims to investigate the impact of packaging characteristics on consumer’s brand preference in perspective to edible oils. Packaging characteristics are being measured such as various sizes of Package, different shapes of Package, safety, shelf life, convenience of storage, convenience of use, extra use of package and package attractiveness as per its importance in selection of edible oil [...]
This study examines the association between the daily investments in government bonds with Consumer price index (CPI) for Pakistani space for the period beginning from July 2001 to September 2009. The findings significantly supports the proposition that consumer price index (CPI) has an association with the investments in government bonds and also the non-seasonal investments in government bonds for lag [...]
The study of the investment decision process consists of economic perspectives derived from the relationship between the lifestyle, demographic variable and behavioral. Through this examination it has been analyzed that the behavioral variables and utility maximization are taken together for a complete study. This study incorporated this concept by taking 30 variables from diverse decision criteria including contemporary concerns. The [...]
Pakistans' pharmaceutical sector consists of nearly 400 companies but top 100 companies handle 90 percent of the pharmaceutical business. The sector includes 30 multinational companies accounting for 50% of the business. The competition with multi-nationals has played a positive role in managing forward logistics through good supply chain practices. Management of returns is largely accommodated as a regulatory and customer [...]