SAJMS - South Asian Journal of Management Sciences

South Asian Journal of Management Sciences

A Step Towards Sustainable Development: Can Electronic Media Fosters Sustainable Consumption Behavior?

Research Article

Change in climate has deeply affected the entire ecosystem. It is the responsibility of every individual to protect the Earth. With many followers, the main burden can lie with individual competitive bodies, such as the media. In the present era, media is considered a significant influencer; thus, media might engage in stimulating green actions. Hence, the current inquiry is designed [...]

By Sajid Ali 2024
Keywords: Electronic Media, Sustainability, Consumption Behavior, Smart PLS, Pakistan. Read more...

Breaking Barriers: The Opportunities and Challenges of Women in Educational Leadership in Balochistan

Research Article

These days, when we are heading to the 21st century, in the era of globalization and the world changing drastically, women are also playing their role in every sphere of life and making their place in society. Pakistani women also take positions in every area of work, like health, politics, and education, as well as higher-level administrative and leadership positions. [...]

By Sadaf Amjad 2024
Keywords: Women leaders, challenges, opportunities, family, education, organizational and societal culture. Read more...

Exploring Potential Topics in Organizational Citizenship Behavior of Era 4.0 In Indonesia: A Bibliometric Analysis

Research Article

The concept of organizational citizenship behavior (OCB) is increasingly recognized as a vital factor contributing to organizational success. OCB is critical in the 4.0 era because it helps organizations adapt to changes and complexities. This research seeks to identify the development of OCB-related publications from co-author and co-occurrence and see the potential for future research. Bibliometric analysis was performed [...]

By Arif Rahman Hakim, Aniek Rumijati 2024
Keywords: Organizational Citizenship Behavior, SDGs, Era 4.0, Bibliometric Analysis. Read more...

Evaluating the Influence of SMS Advertising on Consumer Purchase Intention: A PLS-SEM Approach

Research Article

Short Message Service (SMS) advertisements through cellular phones play a dominant role in the promotion of any product or service. The current study intends to inspect the effect of SMS advertising on consumer purchase intention using the Stimulus-Organism-Response (SOR) model. The data is gathered from 304 people to examine the consumers’ intentions towards SMS advertisements. For this purpose, a close-ended [...]

By Hamza Asif Ansari 2024
Keywords: SMS advertising perception, SMS advertising value, purchase intention, Attitude towards SMS advertising value, SOR framework. Read more...

Payment Behavior Dynamics Using Mental Accounting Theory: The Moderating Effect of Self-Control

Research Article

Despite the burgeoning dominance of digital payments, there is a dearth of research exploring psychological factors that drive consumers to their excessive use as compared to conventional cash payments. This study fills the gap and examines the effect of different payment methods on consumer payment behavior through the lens of mental accounting theory. The study also introduces a moderation of [...]

By Mohay Ud Din Shah, Ikram Ullah Khan, Aftab Khan, Khush Dil Khan 2024
Keywords: Payment methods, Payment behavior, digital payments, cash payments, selfcontrol, mental accounting theory, Pakistan. Read more...