Exploring Potential Topics in Organizational Citizenship Behavior of Era 4.0 In Indonesia: A Bibliometric Analysis
The concept of organizational citizenship behavior (OCB) is increasingly recognized as a vital factor contributing to organizational success. OCB is critical in the 4.0 era because it helps organizations adapt to changes and complexities. This research seeks to identify the development of OCB-related publications from co-author and co-occurrence and see the potential for future research. Bibliometric analysis was performed using the VOSViewer program. A total of 789 articles from Scopus and Scholar for 2019-2023 that meet the criteria were used in this analysis. The results showed that the co-author analysis was dominated by "asbari, masduki" authors with 17 articles. The co-occurrence cluster, which consisted of 99 items with 13 clusters, found that the topics of job satisfaction, organizational commitment, motivation, and employee engagement dominated the largest node, which showed many articles discussing these topics in the context of OCB. Interestingly, job satisfaction has become a frequent research topic in recent times. The research also revealed potential issues to be researched, such as SDGs, job embeddedness, Islamic work ethics, organizational trust, learning organization, and CSR in the future. An important concept is that organizations should concentrate on cultivating OCB employees in a positive environment for organizational success. The increase in OCB is positively correlated with employee performance and organizational productivity. This study provides a unique perspective on how OCB evolves in emerging economies like Indonesia and suggests globally relevant strategies to enhance organizational effectiveness in Industry 4.0.