Asian diversities: A snapshot of inter-and-intra differences on collectivism and purchasing endeavorst
Research Article
This study investigates the potential difference in consumption behavior among customers in five Asian settings: Thailand, Singapore, Taiwan, India, and China. Of particular interest,the research investigates the relationship between the amount of social influences that occurs in purchasing endeavors and people s orientation toward collectivism. Samples of university students from the jive Asian countries are employed,thus controlling for [...]