South Asian Journal of Management Sciences
Interpersonal Relationship Marketing: Reciprocity in Buyer-Seller Dyad with Customer Gratitude as Mediator
Research Article
This research examines relationships among customer focal antecedents, seller focal antecedents, customers feeling of gratitude, and norms of reciprocity. The two-fold objectives of this research are; 1. To investigate the role of customer focal and seller focal antecedents in the development of reciprocity; 2.To analyze the mediating role of customers feelings of gratitude in the development of norms of [...]
Career Counselling: Medical And Healthcare Students Perspective in Deciding their Career Preferences
Research Article
Counseling of medical and healthcare students on career development is quite a new niche and it is an extensive approach for the preparation of healthcare students for personal, professional, and social accomplishment. The paradigmatic shift in counseling research has occurred globally. Most career development researchers across the world have distinguished decisive transformations in their approaches. In the current study, investigators' [...]
Role of Affinity Seeking Behavior Strategies in predicting Organizational Dissent mediated by Empowerment Justice among Teaching Assistants/Research Associates of various Public Sector Universities of Sindh
Research Article
This study has explored the association between affinity seeking behavior strategies and organizational dissent in the presence of a mediating variable empowerment justice. The data has been gathered using the survey method and hypotheses were tested by mediation analysis procedures described by (Baron & Kenny, 1986). Findings suggested that the relationship between the affinity seeking behavior strategies and organizational dissent [...]
Impact of Brand Community Participation on Brand Equity Dimension in Luxury Apparel Industry - A Structural Equation Modeling Approach
Research Article
The role of consumers in brand management is increasing day by day due to rapid advancements in technology. Communication-related to the brand has been shifted from one-way (unidirectional) communication (mass marketing) to two-way (bidirectional) communication through social media. Hence, researchers and marketers are putting their utmost efforts to explore and understand the phenomenon. The present study is aimed to measure [...]
Export Diversification and Competitiveness level of Pakistan in South Asian Region.
Research Article
This paper analyses Pakistan's competitiveness in the light of the World Economic Forum's Global Competitiveness Index, which measures the level of competitiveness of the country. There are 12 pillars and 5 stages of development level on the basis of which every country is ranked for competitiveness level and placed within different five stages of development. This study restricts its analyses [...]