SAJMS - South Asian Journal of Management Sciences

How Monetary Policy Affects Poverty: Nexus and Consequences

Research Article

This case study provides some interesting insights and phenomena. It was observed that how monetary policy badly affected the poverty situation in Pakistan. This study covers three important aspects of the socio-economic changes in Pakistan in the recent past. First, it describes the macroeconomic growth in the different political regimes. Second aspect of the study is to assess the poverty [...]

A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan

Research Article

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into account sources of brand equity-brand awareness, consumer/brand loyalty [...]

Modeling a Robotic Perception Episode

Research Article

The need to understand the human mind so as to make a robotic mind work is well recognized. In cognitive and neurosciences many questions are left still unanswered in understanding this phenomena. Since a robot faces numerous difficulties in programming itself to the degrees of freedom that it embraces with the characteristics that match with humans. The need to develop [...]

Construction and Validation of an Instrument to measure the attitude towards science

Research Article

The work reported here is an effort to construct and validate an instrument to measure the students' attitude towards science. This work is likely to be a predictor of students' emotional attachment to science and is expected to help to classify or enroll students in science for higher grades. 150 students of 6th grade (of age 10.5 -12.5 [...]