SAJMS - South Asian Journal of Management Sciences

The Effects of Supervisor Organizational Embodiment and Organizational Identification on the LMX-Creativity Relationship

Research Article

At the intersection between psychology and human resources management, this study is conducted to attain two objectives. First, it aims at investigating the indirect relationship of leader-member exchange (LMX) relationships and creativity via organizational identification. Second, differences in LMX-creativity relationship via organizational identification are explored from a trajectory that highlights the moderating role of supervisor organizational embodiment. This study adopts [...]

Why firms fail to Sustain? Evidence from Dow Jones Index Abstract

Research Article

This study, focusing on the longevity of large business organisations as a period of uninterrupted satisfactory financial market performance, has examined companies failing to demonstrate longevity, such as by being removed from the Dow Jones Industrial Average index. The present research has performed group- and case-level longitudinal analyses of financial performance indicators. Afterwards, the qualitative longitudinal analyses were conducted based [...]

The Effect of Traditional Media Communication and Social Media Communication in Generating Consumer Based Brand Equity in Context of Pakistan

Research Article

The purpose of this study is to examine the impact of traditional media communication and social media communication in generating the consumer based brand equity. This study provides an important theoretical contribution by introducing prosumers and lead users as for user generated content in the conceptual model. The study has used conventional advertising for measuring traditional media communication whereas, firm [...]