SAJMS - South Asian Journal of Management Sciences

South Asian Journal of Management Sciences

Environmental Awareness During COVID-19: Spur Organizational Performance through Environmental Motivation and Environmental Management System

Research Article

The COVID-19 pandemic profoundly disrupted lives through direct and indirect channels, leaving an indelible global imprint on businesses and their workforces. This study investigates the influence of environmental management system on organizational performance grounded in business and sustainable environmental motivation. Additionally, it delves into the moderating role of environmental awareness during pandemics. Using data from 279 respondents in Pakistan's manufacturing [...]

By Muhammad Amir, Muhammad Siddique, Kamran Ali, Naila Kausar 2023
Keywords: Environmental Motivation, Environmental Management System, Environmental Performance, Economic Performance, COVID-19 Read more...

Exploring Employee Motivational Factors and Strategies During Pandemic: A Case of Telecom Industry Pakistan

Research Article

The rising trends of employee well-being and talent retention directed organizational attention toward human capital management. Employee motivation has remained a concern for organizations to stay competitive in a dynamic corporate environment. This paper explores employee motivational factors and strategies telecom companies used to encourage their employees' morale and performance during the pandemic (crisis). To provide theoretical support, we used [...]

By Uzma Ali, Laiba Lakho 2023
Keywords: Herzberg's two-factor theory, Covid-19, Coping strategies, Stress, Motivation, Read more...

Elevating Consumer Purchase Intentions in Pakistan: The Power of Digital Marketing

Research Article

This study examines the moderating effect of brand equity on the relationship between digital marketing and consumer intent to purchase in Pakistan's social media commerce context. The data is collected through an online survey administered using a purposive sample strategy collecting 371 responses. The entire population was hard to triangulate as such statistics are not accurately available in a developing [...]

By Sherbaz Khan, Sahar Qabool, Irfan ul Haque, Huda Javed 2023
Keywords: Purchase intention, Digital Marketing Brand Awareness, Customer Satisfaction. Read more...

Investigating Tourists' Travel Intentions: A South Asian Perspective from Pakistan

Research Article

The present paper is designed to analyze the effect of the Covid-19 pandemic on the travel intention of tourists. In this study, three factors have been incorporated to have an in-depth analysis regarding tourists' travel intention in the pandemic. The three factors are traveling restrictions, travel constraints, and fear of Covid-19. The collected data was analyzed by using PLS-SEM. The [...]

By Haya Binte Khalid 2023
Keywords: Covid19, traveling restrictions, constraints, travel intention, PLS-SEM Read more...

A New Dimension for Job Pursuit Intention and Organizational Commitment through Corporate Social Responsibility

Research Article

To signify the importance of sub-dimensions affecting HR balancing parameters, this investigation has utilized the philosophical implications of post-positivism to study an academic premise for assessing the presence of corporate social responsibility and organizational justice along with their impact on employee commitment with switching intentions and suggesting critical implications for this premise accordingly. The role of overall justice in moderating [...]

By Muhammad Masood Mir, Mushtaque Ali Jariko, Nizamuddin Channa, Tania Mushtaque 2023
Keywords: Organizational identity, external CSR, internal CSR, job satisfaction, job pursuit intention, organizational commitment Read more...