SAJMS - South Asian Journal of Management Sciences

A Step Towards Sustainable Development: Can Electronic Media Fosters Sustainable Consumption Behavior?

Research Article

Change in climate has deeply affected the entire ecosystem. It is the responsibility of every individual to protect the Earth. With many followers, the main burden can lie with individual competitive bodies, such as the media. In the present era, media is considered a significant influencer; thus, media might engage in stimulating green actions. Hence, the current inquiry is designed [...]

Breaking Barriers: The Opportunities and Challenges of Women in Educational Leadership in Balochistan

Research Article

These days, when we are heading to the 21st century, in the era of globalization and the world changing drastically, women are also playing their role in every sphere of life and making their place in society. Pakistani women also take positions in every area of work, like health, politics, and education, as well as higher-level administrative and leadership positions. [...]

Exploring Potential Topics in Organizational Citizenship Behavior of Era 4.0 In Indonesia: A Bibliometric Analysis

Research Article

The concept of organizational citizenship behavior (OCB) is increasingly recognized as a vital factor contributing to organizational success. OCB is critical in the 4.0 era because it helps organizations adapt to changes and complexities. This research seeks to identify the development of OCB-related publications from co-author and co-occurrence and see the potential for future research. Bibliometric analysis was performed [...]

Evaluating the Influence of SMS Advertising on Consumer Purchase Intention: A PLS-SEM Approach

Research Article

Short Message Service (SMS) advertisements through cellular phones play a dominant role in the promotion of any product or service. The current study intends to inspect the effect of SMS advertising on consumer purchase intention using the Stimulus-Organism-Response (SOR) model. The data is gathered from 304 people to examine the consumers’ intentions towards SMS advertisements. For this purpose, a close-ended [...]

Payment Behavior Dynamics Using Mental Accounting Theory: The Moderating Effect of Self-Control

Research Article

Despite the burgeoning dominance of digital payments, there is a dearth of research exploring psychological factors that drive consumers to their excessive use as compared to conventional cash payments. This study fills the gap and examines the effect of different payment methods on consumer payment behavior through the lens of mental accounting theory. The study also introduces a moderation of [...]

Impact of Organizational Capital on Service-Oriented Organizational Citizenship Behavior: Mediating role of Employee Organizational Commitment and Wellbeing

Research Article

The purpose of present study is to investigate the impact of organizational capital (economic, human, social, and physical) on employee organizational commitment and employee wellbeing. Also, to assess how these factors affect service-oriented organizational citizenship behavior. Moreover, it is designed to identify the mediating role of employee organizational commitment and well-being. In doing so, "Partial Least Squares Structural Equation Modeling [...]

The Effect of Sustainable Packaging Practices on Youthful Bangladeshi Consumers' Preferences and Purchasing Behaviour: Application on Food and Beverage Market

Research Article

Sustainable practices, such as sustainable packaging, have risen in importance for consumers and businesses as global environmental concerns grow. This research investigates the impact of sustainable packaging practices on the preferences and purchasing behaviour of youthful Bangladeshi consumers in the food and beverage market, illuminating a crucial aspect of sustainable consumption in a developing country. The primary methodology used in [...]

Examining the Influence of Technostress Inhibitors on Work-Related Stress and its Impact on Performance Outcomes in Human Resource Management

Research Article

The study aims to find out the elements that alleviate the stress of technology in the department of human resources and illustrate the effects of technostress inhibitors on employee organizational commitment, employee satisfaction towards their job, negative affectivity, and technology-enabled performance. The study used self-administrative and online questionnaires to collect the data. A structural equational modeling technique has been used [...]

Exploring the Role of Microfinancing, Opportunities, and Risk in Women Entrepreneurship development: A study of Balochistan, Pakistan

Research Article

Women play a central role in economic development of any country, but despite this fact, still women are far behind in performing this role. There are many obstacles such as poverty, unemployment, lack of finance, risk of loss, limited opportunities, and high illiteracy. The core objective of this research study is to explore the role of microfinancing, opportunities, and risk [...]

Foreign Direct Investment and Sustained Economic Growth: Literature Based Findings and Directions

Research Article

Economic sustainability has always been focused on sustained growth. Economic sustainability refers to practices that foster economic growth without hampering environmental, social, and cultural aspects. Amongst practices, the current study uses foreign direct investment to check its role in attaining sustained economic development. This study is a synthesis of theoretical and empirical research papers to understand and conceptualize foreign direct [...]