The Effect of Sustainable Packaging Practices on Youthful Bangladeshi Consumers' Preferences and Purchasing Behaviour: Application on Food and Beverage Market

Sustainable practices, such as sustainable packaging, have risen in importance for consumers and businesses as global environmental concerns grow. This research investigates the impact of sustainable packaging practices on the preferences and purchasing behaviour of youthful Bangladeshi consumers in the food and beverage market, illuminating a crucial aspect of sustainable consumption in a developing country. The primary methodology used in this study is a cross-sectional causal quantitative approach. The study authors employed a self-selection sampling strategy to obtain the 384 samples. This study identified the most influential factors on youthful consumers' preferences and purchasing behaviour in the food and beverage market, including price, environmental impact, and packaging convenience. The findings of this study indicate that a significant proportion, namely over one-third, of young consumers possess an absolute inclination to purchase products in the food and beverage market if they are packed in an environmentally sustainable manner. Businesses and policymakers in developing nations must collaborate to promote sustainable practices that meet consumer demands and align with global sustainability goals.