Impact of Organizational Capital on Service-Oriented Organizational Citizenship Behavior: Mediating role of Employee Organizational Commitment and Wellbeing

The purpose of present study is to investigate the impact of organizational capital (economic, human, social, and physical) on employee organizational commitment and employee wellbeing. Also, to assess how these factors affect service-oriented organizational citizenship behavior. Moreover, it is designed to identify the mediating role of employee organizational commitment and well-being. In doing so, "Partial Least Squares Structural Equation Modeling (PLS-SEM)" was used based on a suitable sample of 427 in Karachi, Pakistan. In summary, Organizational capital increases an employee's commitment and well-being toward the organization. Moreover, employees' Service-Oriented organizational citizenship behavior rises when they have great organizational capital options in their workplace. The key novelty of this research lies in its exploration of the nexus between organizational capital and SO-OCB, mediated by employee organizational commitment and well-being. By revealing how organizational capital positively influences commitment and well-being and subsequently fosters Service-Oriented OCB, this study provides valuable insights into improving organizational structures for better employee engagement and positive organizational citizenship behavior. Another novelty is considering the service industry of Karachi, Pakistan to have a deeper insight about Service-Oriented OCB in this dynamic business landscape.