SAJMS - South Asian Journal of Management Sciences

Ambiguous Situations and Pro-Social Behavior across different Age Groups & Genders

It is believed that the multi dimensional dilemma has been prevailing in the country for the last two decades in the field of economy, social development and politics which have caused scary reactions in the society in general and to youth in particular. As a result, a pro-social behavior in the society is hardly witnessed. This paper investigates the pro-social behavior of society in terms of age and gender with an objective evaluation of the present scenario. Findings confirmed that elderly people are more pro-social as compared to younger ones while females are more inclined towards helping behavior as compared to males.

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