SAJMS - South Asian Journal of Management Sciences

South Asian Journal of Management Sciences

Cross-Cultural Evaluation of the Mediation of Attitudes in Relationship of Cultural Values and Behavioral Reactions toward Web Based Advertising

Research Article

The current study examines the associations between the individual's cultural values about web-based advertising (IWA), attitudes toward web-based advertising (AWA) and individual's behavioral reactions (BR) in three dissimilar cultures Pakistan, Malaysia and the United States of America. The study is based on the ve individual cultural values to evaluate the understanding of the cultural perception of the web-based advertising users [...]

By Syed Hassan Raza, Amna Hasnain, Sanan Waheed Khan 2018
Keywords: Individual's cultural values about web based advertising (IWA), Attitudes toward web-based advertising (AWA), Individual's behavioral reactions (BR), Pakistan, United States, Malaysia. Read more...

Using Eisenhardt's Method to Study Ethnic Entrepreneurial Communities

Research Article

The purpose of this paper is to explain the Eisenhardt case based method of theory development using an example of a study on ethnic entrepreneurial communities in Karachi. The paper servers' two purposes: (a) It serves as a guide, for the future researchers studying the entrepreneurial activity in Pakistani context, to establish the internal validity of the methodology which can [...]

By Omar Javaid, Irfan Hyder 2018
Keywords: Case study, theory building, constructivism, entrepreneurial ethnic communities. Read more...

Single Stock Futures and their Impact on Risk Characteristics of the Underlying Stocks: A Dynamic CAPM Approach

Research Article

The concern regarding destabilizing ability of trading in futures markets in terms of increase in risk is still unresolved in developed and developing economies. This discussion also prevailed in Pakistan after the Global Financial Crisis (GFC). To investigates this concern with respect to Single Stock Futures (SSFs) and their impact on the underlying stocks, this study made use of data [...]

By Imran Riaz Malik, Attaullah Shah 2018
Keywords: Systematic risk, un-systematic risk, SSFs, capital asset pricing model, GJR- GARCH, leptokurtic Read more...

Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing

Research Article

The study aimed to analyse the impact of brand image, brand perception, brand preference and brand loyalty on consumer purchase intention in the FMCG industry of Pakistan. It also used entrepreneurial marketing as moderator between the association of brand loyalty, brand perception, brand image and brand preference with purchase intention. The study has used quantitative explanatory research design. In this [...]

By Muhammad Raza, Reema Frooghi, Shamsul Huda binti Rani, Muhammad Asif Qureshi 2018
Keywords: Brand Image, brand loyalty, brand perception, brand preference, consumers' purchase intention, entrepreneurial marketing Read more...

Environmental Concern as an Underlying Mechanism between Environmental Beliefs and Green Purchase Intentions

Research Article

Building on the contentions of theory of reasoned action, current study hypothesized and tested the direct impact of environmental beliefs on green purchase intentions. In addition, the mediating role of environmental concern between environmental beliefs and green purchase intentions is also explored. Quantitative research design with survey method was adopted to collect data from respondents. Structural Equation Modeling (SEM) technique [...]

By Israr Ahmad, Fauzia Syed, Saima Naseer, Ghulam Rasool 2018
Keywords: Environmental beliefs, environmental concern, green purchase intentions Read more...