Job and family is defined “as a form of inter role conflict in which the role pressures from the work and family domains are mutually incompatible in some respect. There is a conflict between work and family when the earning member or brand winner is occupied by too many demands. One of the major societal changes, two jobs at [...]
A healthy stock market is a sign of sound and healthy economy. Stock market is a volatile market affected, at times directly and most often indirectly, by many micro and macroeconomic players. Of these players interest rates and exchange rates are among the ones undertaken in this study. The rationale behind this study is to ascertain the volatility in stock [...]
This study is concerned to the billboards advertising and their impact over the consumer attention. The main aim of this study is to understand the consumer attention towards billboards, whether the target audience gives importance to the billboards or not. Final results indicate number of factors in the billboards advertising, which attracts the customer. A customer gives proper attention to [...]
This research investigated that do management styles have any significant effect over employee performance with HR being an intervening variable, a trend setter or culture molder in the organization and judging its impact over employee performance of Sui Southern Gas Company (SSGC) limited, which is an organization with diversified backgrounds and cultures of working people having different norms and values. [...]
This case study provides some interesting insights and phenomena. It was observed that how monetary policy badly affected the poverty situation in Pakistan. This study covers three important aspects of the socio-economic changes in Pakistan in the recent past. First, it describes the macroeconomic growth in the different political regimes. Second aspect of the study is to assess the poverty [...]
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into account sources of brand equity-brand awareness, consumer/brand loyalty [...]
The need to understand the human mind so as to make a robotic mind work is well recognized. In cognitive and neurosciences many questions are left still unanswered in understanding this phenomena. Since a robot faces numerous difficulties in programming itself to the degrees of freedom that it embraces with the characteristics that match with humans. The need to develop [...]
The work reported here is an effort to construct and validate an instrument to measure the students' attitude towards science. This work is likely to be a predictor of students' emotional attachment to science and is expected to help to classify or enroll students in science for higher grades. 150 students of 6th grade (of age 10.5 -12.5 [...]