SAJMS - South Asian Journal of Management Sciences

Factors affecting consumer attention in billboards advertising

This study is concerned to the billboards advertising and their impact over the consumer attention. The main aim of this study is to understand the consumer attention towards billboards, whether the target audience gives importance to the billboards or not. Final results indicate number of factors in the billboards advertising, which attracts the customer. A customer gives proper attention to billboards advertising due to billboards advertising Size, Color, Location, Celebrity and Images. All these variables have positive impact on the customer attention.

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