SAJMS - South Asian Journal of Management Sciences

The Impact of Knowledge Management Environment on Knowledge Management Effectiveness: Through Mediating Role of Knowledge Sharing Process in Branch Banking of Pakistan

The purpose of this study is to examine the effect of the knowledge management environment on knowledge management effectiveness through the mediating role of knowledge sharing processes in public and private, conventional and Islamic branch banking of Pakistan. The Survey technique was used for the collection of data from the staff of branch banking. A sample of 290 was used for data analysis. The hypothesized relationships were tested using Smart PLS software. The results show that the knowledge management environment has a directly and indirectly positive and significant effect on knowledge management effectiveness through the mediating role of the knowledge sharing process in-branch banking of Pakistan. Findings of this study reveal that management of the branch banking can enhance their knowledge management effectiveness in terms of innovation, efficiency, and adaptability by managing the knowledge management environment (Tacit and Explicit) through a mediating role of knowledge sharing process (Internal and External).

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