SAJMS - South Asian Journal of Management Sciences

South Asian Journal of Management Sciences

Is Single Trigger Contingent Capital Certificates an Effective Tool to Manage Risk?

Research Article

The purpose of this paper is to highlight that contingent capital certificates (CC certificates) provide financial institutions with the cushion to resist financial crises, but if the structure of these CC certificates is based on the singular trigger, it can cause a transfer of wealth between investors, i.e., existing shareholders and the CC certificate holders. Many financial institutions, to [...]

By Muhammad Ahmed Fawad, Areeba Khan 2021
Keywords: Contingent capital certificates, Capital ratio/ Accounting triggers, Market-based triggers, Multiple triggers, Regulatory triggers, Wealth transfer, Conversion ratio, Dilution. Read more...

The Mediating Role of the Emotional Intelligence in the Organizational Justice and Contextual Performance Relationship of Administrative Staff in Pakistan

Research Article

The purpose of this article was to examine a model that recognizes the effect of organizational justice on contextual performance. The model also assessed the mediating role of emotional intelligence in connecting organizational justice and contextual performance. The data were gathered from 202 self-administered questionnaires, sampling respondents from administrative staff working in private sector universities. The relationships among these variables [...]

By Hazrat Bilal, Shahid Ali, Naveed Ali, Lala Rukh 2021
Keywords: Organizational Justice, Emotional Intelligence, Contextual Performance, Mediating role of Emotional Intelligence, Private Sector University. Read more...

The Moderating Role of Market Mavens in Explaining the Impact of Brand Positioning Strategies on Brand Love

Research Article

With the presence of increasingly similar products in the fashion apparel retail industry, the real challenge today is to steer marketing communication efforts in the direction of developing consumer-brand bonds that are interpersonal and simultaneously acknowledge the role of market mavens as strong external influencers in this regard. Hence, the primary area of focus this to analyze the relationship among [...]

By Saad Shahid, Sohail Zafar 2021
Keywords: Brand positioning strategy, Brand love, Market maven. Read more...

The Role of Guerilla Marketing for Consumer Buying Behavior in Clothing Industry of Pakistan using Structural Equation Modeling (SEM)

Research Article

The study examines the impact of viral, street, stealth, ambient, and ambush marketing on consumer buying behavior towards the clothing industry in Karachi, Pakistan. The study has used structural equation modeling for data analysis while the purposive sampling technique has been used and collected 247 sample size based on the estimation of Soper (2018). The results have shown that street [...]

By Raheel Farooqui 2021
Keywords: Guerilla Marketing, Consumer Buying Behavior, Clothing Industry, CB-SEM, Karachi. Read more...

Uncertainty and Risk Analysis of Pakistan's Housing Market: Fan Chart Approach

Research Article

Economic forecasting is necessary to revise and check the effectiveness of the existing policies. This serves as a pioneer study to forecast house prices (HP), foreign direct investment (FDI), and worker's remittances (WR) using the time series data ranging from 1973 to 2018 on the economy of Pakistan. The analysis is performed on a yearly, quarterly, and monthly basis to [...]

By Rafiq Ahmed, Syed Tehseen Jawaid, Samina Khalil 2021
Keywords: Fan Chart, House prices, foreign direct investment, worker’s remittances, forecasting, Pakistan. Read more...

The Impact of Knowledge Management Environment on Knowledge Management Effectiveness: Through Mediating Role of Knowledge Sharing Process in Branch Banking of Pakistan

Research Article

The purpose of this study is to examine the effect of the knowledge management environment on knowledge management effectiveness through the mediating role of knowledge sharing processes in public and private, conventional and Islamic branch banking of Pakistan. The Survey technique was used for the collection of data from the staff of branch banking. A sample of 290 was used [...]

By Zahid Imran, Owais Shafique, Shakeel Sarwar, Warda Najeeb Jamal 2021
Keywords: Knowledge Management Environment, Internal Knowledge sharing process, Knowledge Management Effectiveness, Branch Banking, Pakistan. Read more...