Quantifying Bullwhip Effect and reducing its Impact

This paper quantifies factors which are responsible for the bullwhip effect within the specific theater, e.g. Middle East. A comprehensive analytical understanding of the phenomenon is derived by considering at least twenty critical factors including Advertising, Sales Promotions, Seasonal Effect, Price Variations, Substitute or competitive products, delays in order processing and raw material shortage. The paper suggests Methods of mitigation of Bullwhip.

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