SAJMS - South Asian Journal of Management Sciences

The Determinants of Bank Stock Prices: A Panel Approach

Research Article

The current study used panel data to empirically analyze the determinants of stock prices and for that monthly closing stock prices of eight main banks of Pakistan were taken for the period from January 2005 till December 2013. Various unit root and cointegration techniques were employed for analysis besides Granger Causality. The results indicated increase in share prices in response [...]

The Relationship between Implied Cost of Equity and Corporate Life Cycle Stages

Research Article

This study develops and tests the hypothesis that the implied cost of equity declines as a firm passes through the growth, maturity, and stagnant stages of its life. We use the methodology of Anthony and Ramesh (1992) for identifying corporate life cycle stages. Three different models are used to calculate the implied cost of equity: the Easton (2004) model, the [...]

Forecasting Uncertainty and Risk of Financial Development in Pakistan: Fan Chart Approach

Research Article

This study is conducted to forecast the components of financial development of Pakistan for the period of 2016 to 2025. These components include M2, DCP, DCPB, and MC. Originally, 36 years' time series data taken from 1980 to 2015. The present study is very much different in that it uses a newly developed technique that is Fan chart. It is [...]

Shariah governance and Islamic banks performance: Evidence from South Asia

Research Article

Shariah governance provide strike conformity with Islamic businesses ethics and the expectation of its customers which aim at improving firms performance and societal welfare to eliminate poverty in the global setting. The purpose of this study is to investigate the impact of Shariah governance on Islamic banks (IBs) performance of 31 IBs of 4 countries of South Asia for the [...]

Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context

Research Article

Mobile advertising technology has revolutionized the way companies interact with their customers. This has offered both marketers and consumers the advantages of convenience, flexibility, and ubiquity etc. Irrespective of the advantages of mobile advertising technology, it is not easy for marketers and researchers to form adoptable mobile advertising technology for consumers without being in a position to precisely foresee consumers [...]

Cross-Cultural Evaluation of the Mediation of Attitudes in Relationship of Cultural Values and Behavioral Reactions toward Web Based Advertising

Research Article

The current study examines the associations between the individual's cultural values about web-based advertising (IWA), attitudes toward web-based advertising (AWA) and individual's behavioral reactions (BR) in three dissimilar cultures Pakistan, Malaysia and the United States of America. The study is based on the ve individual cultural values to evaluate the understanding of the cultural perception of the web-based advertising users [...]

Using Eisenhardt's Method to Study Ethnic Entrepreneurial Communities

Research Article

The purpose of this paper is to explain the Eisenhardt case based method of theory development using an example of a study on ethnic entrepreneurial communities in Karachi. The paper servers' two purposes: (a) It serves as a guide, for the future researchers studying the entrepreneurial activity in Pakistani context, to establish the internal validity of the methodology which can [...]

Single Stock Futures and their Impact on Risk Characteristics of the Underlying Stocks: A Dynamic CAPM Approach

Research Article

The concern regarding destabilizing ability of trading in futures markets in terms of increase in risk is still unresolved in developed and developing economies. This discussion also prevailed in Pakistan after the Global Financial Crisis (GFC). To investigates this concern with respect to Single Stock Futures (SSFs) and their impact on the underlying stocks, this study made use of data [...]

Impact of Brand Equity Drivers on Purchase Intention: A Moderating Effect of Entrepreneurial Marketing

Research Article

The study aimed to analyse the impact of brand image, brand perception, brand preference and brand loyalty on consumer purchase intention in the FMCG industry of Pakistan. It also used entrepreneurial marketing as moderator between the association of brand loyalty, brand perception, brand image and brand preference with purchase intention. The study has used quantitative explanatory research design. In this [...]

Environmental Concern as an Underlying Mechanism between Environmental Beliefs and Green Purchase Intentions

Research Article

Building on the contentions of theory of reasoned action, current study hypothesized and tested the direct impact of environmental beliefs on green purchase intentions. In addition, the mediating role of environmental concern between environmental beliefs and green purchase intentions is also explored. Quantitative research design with survey method was adopted to collect data from respondents. Structural Equation Modeling (SEM) technique [...]