Pakistan is the fourth largest edible oil importing country. Pakistan imports 75% of the total edible oil consumed in the country to meet its demand. The edible oil imports composed 94% of Palm Oil and the remaining portion comprises the imports of edible oil, coconut oil, olive oil etc. Pakistan imports 75% of its palm oil from Malaysia making it the biggest trade partner in terms of Palm Oil. The trend of oil seed crop cultivation is not very common in the country and the biggest hurdle in introducing the sunflower crop which is one of the best alternatives is that its sowing period overlaps the sowing period of wheat and most of the time its maturity period overlaps the sowing period of cotton which results in the lower productivity of cotton. Problems can be solved by taking serious steps which may utilize the unrealized potential of the country.