SAJMS - South Asian Journal of Management Sciences

Intelligence led dynamic knowledge based behavioural leadership model for dynamic fractal organization

In this study, a new perspective has been introduced that how leadership can help influencing customers in an intelligent manner through behavioral sense making. Behavioral sense making can be utilized by leaders while sensing behavior and emotions of customers in a game designing organization. As compared to other organizations where role of leadership is only limited and restricted to service climate and any substantial efforts are neither made to maintain a contact between leadership behavior and customer’s behavior. In many other financial organizations, role of general manager is only limited to enhance the service climate and to motivate employees so that they can enhance customer satisfaction. However, in gaming industry where leaders have involved themselves in scriptwriting, story-writing, production, and direction of games so they develop a frontline behavioral relation with customers through these activities. Therefore, it is important to present a different behavioral based knowledge managed leadership model for such organizations.

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